Prioritize non functional work

Aug 17, 2025

Executive Summary

"Non-functional work is like plumbing—nobody notices until it's broken."

“Non-functional requirements (NFRs) are like oxygen: invisible when present, fatal when missing.”

Why Non-Functional Work Matters

Non-functional requirements (NFRs) such as performance, scalability, security, compliance, observability, resiliency, and reliability underpin every successful software product. Neglecting NFRs may initially boost feature velocity, butit  inevitably leads to technical debt, outages, security breaches, and lost customer trust.

Impact of ignoring NFRs:

  • Increased downtime and outages

  • Security vulnerabilities

  • Performance degradation\

  • Compliance violations\

  • Higher maintenance costs

"When you realize 'we'll fix it later' has become 'we'll fix it never.'"

Why NFRs Often Get Ignored

"We’ll fix it later" is the costliest lie in tech. Despite being critical for long-term product success, non-functional aspects like:

  • Performance

  • Security

  • Observability

  • Scalability

  • Resiliency

  • Compliance

...are often postponed, treated as invisible debt, or crammed in last-minute to meet enterprise checklists.

Challenges of Prioritizing Non-Functional Work

Teams often struggle with prioritizing NFRs due to:

  • Pressure for rapid feature delivery

  • Difficulty demonstrating immediate ROI

  • Ambiguity in scope and effort

  • Lack of clear ownership

What Happens If You Don’t Prioritize NFRs?

Symptom

Root Cause

Outages under load

Poor capacity planning / scalability ignored

Escalations after launch

Lack of observability and alerting

Security incidents

No early threat modeling or secure defaults

Failed enterprise deals

Missing compliance, SSO, SLAs

Slowed future delivery

Tech debt from skipped resilience or testing

Shift Left - Make NFRs Part of the Definition of Done

Every story = functional + non-functional acceptance criteria.

Examples:

  • “Feature must scale to 1000 concurrent users.”

  • “Audit logging must be enabled for all user actions.”

  • “Add 3 SLO dashboards for the new endpoint.”

Use the R.I.C.E. Framework for NFRs Too

Apply Reach, Impact, Confidence, Effort to NFRs too — not just features.

NFR

Reach

Impact

Confidence

Effort

Score

Implement rate-limiting

High (all users)

High

High

Medium

Prioritize

Auto-scaling infra

High (all users)

High

Medium

High

Evaluate

Replace logs with traces

Low

Medium

High

Medium

Later

Apply Risk-Based Prioritization

Identify potential risks and impacts of neglecting each NFR:

Risk

Potential Impact

Priority

Securty vulnerability

Data breach, regulatory fines

High

Performance issues

User churn, brand damage

Medium-High

Poor observability

Increased downtime, harder debugging

Medium

Bundle Non-Functional Work Into Features

Don’t sell security as a separate ticket—bake it into features.

Instead o saying:

Feature: User uploads

NFR: Add virus scanning (separate ticket)

Do:

Feature: Secure user uploads (includes virus scanning + rate limits)

Adopt NFR Engineering OKRs

Set org-level OKRs for NFR maturity.

Sample OKRs:

  • “Achieve 99.99% availability on all public APIs.”

  • “<2% of incidents should be caused by missing observability.”

  • “Zero critical security findings per quarter.”

Executive Lens - Talking to the CEO and CRO

“Security and scale aren't blockers—they’re enablers for deals.”

Reframe NFRs in business terms:

CTO Concern

Business Reframe

SSO takes time

Enables 7-figure enterprise contracts

Infrastructure upgrade

Enables 10x growth without outages

ISO 27001 audit prep

Opens doors to regulated industries

Security audit

Enables enterprise contracts

Load testing

Prevents customer churns

Obervability setup

Minimize downtime, improves user satisfaction

Example - Startup That Got Burned

Startup A launched an AI product quickly. They hit 100K users. But:

  • No rate limiting → Abuse and outages

  • No access logs → Couldn’t trace issues

  • No SSO → Blocked 3 enterprise pilots

  • No SLA commitment → Lost key customer

They paused all feature work for 6 weeks to backfill NFRs.

Want to Level Up Non-Functional Maturity?

Consider building an internal NFR scorecard across:

  • Observability coverage

  • Security maturity

  • Resiliency posture

  • Scalability readiness

  • Compliance checklists

Real-World Example - How Netflix Handles NFRs

Netflix prioritizes non-functional excellence through chaos engineering practices like Chaos Monkey and Simian Army, proactively addressing resiliency issues, and avoiding costly downtime.

Practical Checklist for Prioritizing NFRs

  • Clearly define NFRs in your team's Definition of Done

  • Establish measurable acceptance criteria for each feature

  • Regularly assess and document risks related to neglecting NFRs

  • Integrate automated tooling to monitor and validate NFRs

  • Bundle NFR tasks within functional development activities

  • Set and track specific non-functional OKRs

  • Regularly communicate NFR impacts and achievements to stakeholders

  • Continuously revisit and refine NFR priorities as part of agile ceremonies

Closing Thought

"The cost of neglecting non-functional work today is the technical debt you'll pay tomorrow."

Invest proactively—build a robust foundation for sustainable growth without compromising velocity.